Imagine a popular and hip restaurant in your neighbourhood which was the talk of the town. People went out of their way to get tables there and the owner was genuinely well regarded. He had his beautiful wife as the hostess and many became quite fond of her. Business was booming and things were looking up.
The restaurant is then temporarily shut down for two months without notice and the owner abruptly cancels events with no refund. It is discovered later that the owner had been abusing both customers and employees, including his wife and has been visiting Thailand for sex tourism. The owner is enraged, and in a series of social media rants reveals his upcoming lawsuit against the former employees who leaked this info and accuses many of his customers for being judgmental about his personal life and as a result refusing to partronise his restaurant.The restaurant loses over half of its customers and is down to a skeleton crew of people still interested in working for this man. Profits nosedive and the owner starts placing notices on the restaurant's doors and on the social media page. It says:
Due to the defamation this restaurant has been subjected to, we might be forced to shut down and stop serving you our delicious and renowned pasta. Over half of our customers have fled due to them believing malicious lies about me personally. Our lawsuit will bring these criminals to justice who have defamed our establishment. In order to keep the doors open, we need to have at least 500 paying customers per month. This is at a minimum and we'll break even. I'll have enough to pay the staff and my own salary but that is it. The quality of our food will likely suffer. If I get 620 or more customers a month, then I will be able to improve the menu and go back to business as usual. Imagine the happy faces of our customers if we continue to serve you high quality pasta.
For a month or two, the numbers actually do exceed 620 customers. However, the owner makes no attempt to improve the menu as promised. In fact, it has gotten a bit worse with many "new" items being just smaller portions of the existing entrees. Nothing new is offered. The owner goes off on holiday for a few weeks and even takes some menu items off due to the shortened staff.
Irritated that he is not getting over the 620 customers a month as he did initially, the owner resorts to placing messages on the menus that he desires 620 customers per month, and at a very minimum, he needs 500 just to keep the doors open.
Plug that into a real world scenario if you want to find out how irritated and disgusted many of his supporters are going to get with him. Imagine being a loyal patron, contributing your portion due to his threats to close, only to have that threat continually shoved in your face every time you watch one of his videos.
I actually prefer that he does this and shows the numbers of financial support and how it doesn't meet his desired levels. It demonstrates perfectly what Lloyd Evans is all about and in a more effective way than how any of us can express it.